MANE PUBLIC RELATIONS
Publicity and public relations (PR) are terms that are often interchanged. They might seem like the same thing, but they really aren't. Think of it this way: public relations is a mighty, towering oak tree with deeply embedded roots in the earth. Publicity is one of the biggest, strongest branches of that tree, and it's the publicist who tends to the tree and shepherds its health on a daily basis. Lucky, right?
What is public relations?
Public relations is the whole campaign. Your public relations campaign is your entire vision, and it includes:
your good press
your bad press
your press kit
your media releases
your charity efforts
your corporate efforts
your public image
the public's perception of you
It encompasses everything that ties into how you, as an artist, producer, DJ, band, etc. are presented to fans, the media, and the public. It's carefully planned and strategically executed. It's also long-term and overarching.
In short, PR is image management, oline reputation, life coach, stylist, therapist, propaganda firefighter and best of all hype specialist. MANE!
What is a publicist???
You're an artist and every chance you get to spin a story to build hype, take it. Some opportunities are right time, right place. Others may come on with hard work and banging on doors, or emails in our day in age. Let me show you what I am talking about.
My client Rylan Shultz from The Pistolwhips woke up one morning to friends messaging him that he was seen on The Tonight Show Starring Jimmy Fallon, a stock photo was used for its “Thank You Note” joke segment. While it had nothing to do with the Saskatoon band, the photo featured Pistolwhips’ frontman Rylan Schultz.
So what did we do? We created a video and media release, which was sent out through Mane nationally, with the support of dozens of local fans within hours notice, asking Jimmy Fallon to get them on the show and the community to help share to make it happen...and they did. All over the nation and more, we went viral for over a two weeks.
While in the boys didn't make it on The Tonight Show, we did stir International coverage and over 67,000 views on Facebook Video.
Not bad for a days work...and for free hey!
See full story here:
See international and network chatter here:
NEXT UP, Bombargo!
Recently in summer of 2019 with Bombargo, the boys ran across a much named Petey online who was looking for a home. He looked like Petey from the Movie Little Rascals and was cute AF! Well the boys were heading out on their summer tour and Nathan Thoen happened to own a pair of pretty epic overalls, and frankly, Petey needed a home and the boys were set out to help. So, what did we do? They called up their Canadian Public Relations gal Mane to write up a media release, and help get the word out. The Thoen Brothers reached out to Petey's adoptive family and meet up with Petey to shoot an epic music video to the the band's new song "Already There" and we drummed up some attention TO ALL OF US through CTV Saskatoon, Rock102, and other interviews along with social shares to find Petey a home.
Petey found a home all right! Within a week! We kept it going and took donation during each show to support local animal shelters. I mean who doesn't like animals!
Those are just a few examples of the magic Mane works. Also focusing on bios, online platforms, EPK's, and as well the said above your image, take your brand to the next level with a professional image consultant and media publish and let's take YOU to the next level.